4 potential roles that are a part of the target group
1. a man who lives alone, works a lot, beside his job is busy with different hobbies, is active and eco-conscious as much as possible but has no time to find particular information.
2. a woman, single, has one child, works a lot, she would like to be eco-friendly, but too busy and needs easy reach to the info how to deal with the waste in environment friendly way.
3. a student, eco-activist, is enthusiastic to enlighten neighbors to be eco-friendly and eco-conscious. Need a channel to promote the responsible way to deal with the waste and to share information about different opportunities.
4. an old couple, quit skeptical about eco problems, but in case it will be easy and clear what to do, they don't mind be eco-friendly. Will be happy to discuss it with other people.